Monday, September 22, 2008

Bogus Survey

American Express Cardholder Division recently announced that their poll showed that 87% of the respondents based their vacation destinations on their personal interests.*

The top 10 vacationer interests were as follows:

Culinary,/ Family events,/ Music/, Fitness and exercise/Education, Learning,/ History,/ The arts, Wine/champagnes/, Fashion, Shopping/Sporting events.

The press release did not indicate that this was a preferential order so we'll set aside our opinion on that. After the poll was completed the folks at Amex named 10 "surprising" destinations to go with each category, two of which were in the United States.St. Augustine Florida was named in the history category , accompanying a quote “Not many history buffs would consider St.Augustine, Florida their ultimate destination".

We are thrilled that our city was recognized by American Express. An editorial in the St. Augustine Record extolled "The news that American Express considers St. Augustine the most desirable place in the world for travelers interested in history should not surprise any of us. "

Now hold on here, American Express did not say this.....they said that our city would be a nice destination for those who liked history. They also wrote that Virginia's wine country is a destination for wine lovers(not California ,France or even Chile).'s their destination.........United Arab Emirates...What? .....Yes ,the pollsters decided that ...and we are serious........Camel Racing would be of interest to those vacationers interested in sports. The list goes on as follows:

Culinary –Vietnam; Family Events – Lake Garda, Italy; Music – Iceland; Fitness and Exercise – Madagascar; Education/LearningKerala, India; The Arts – Beirut, Lebanon; Fashion/Shopping – Durban, South Africa.

Read that list again. Is this some kind of joke from the hip young travel writers at American Express? Was it a situation where they held a meeting and said "We've got this poll that we do not believe for a minute so let's put some outrageous destinations to these silly responses. Hey...put down Madagascar under Fitness and Exercise ( Lemur chasing at 11 0'clock ) and go from there."

We do not feel that St. Augustine belongs on their ridiculous list and no do not find it surprising that someone interested in history would consider St. Augustine as a destination.

* We wonder what the other 13% based their vacation so if not their personal preferences. Our guess is : Whatever the wife and kids decide.

No comments:

Post a Comment